Holden Michael Events

We are pleased to introduce you to Holden Michael Events. Holden is a wonderful event planner who has recently moved his company to Holland and is providing his brilliant expertise to the lakeshore. He is focused and detail oriented. His creativity and breadth of work is stunning.

I created Holden Michael Events (HME) because I saw the need for a more tailored, customized approach to wedding planning. What works for one couple might not work for another.  It’s these sorts of details and preferences that allow me to really cater to each client in ways that work for them. My focus is always on our upcoming events and current clients.

His passion for his clients is evident whenever he is interacting with vendors. We love how much he cares about delivering the best possible event for everyone he works with.

How did you get started in your field?

I studied Hospitality and Tourism Management at Grand Valley State University and did an internship with an event company in St. Joseph my last year of school. When I graduated, they offered me a full-time planning position. I worked there for four years and absolutely loved it. I chose to branch out and open HME in the Saugatuck/Holland area, which is closer to home. Additionally, it allows me to focus more on each couple.

What do you love most about your job?

No two days are the same! I can’t imagine having a job where I did the same thing every day. Being an event designer and planner I may be running to meetings, having coffee with clients, stopping by showrooms to check out samples and new items, or styling a photo shoot. The events industry is a very social and supportive one, so it’s always great to get out and meet with fellow vendors and friends. It definitely helps to break up those office days full of catching up on emails, filing paperwork, etc. It’s what makes the industry such fun!

What is one service that you believe is a great addition to any event?

I think potential clients tend to overlook our a la carte design package when thinking about what services they need or want for their day. It seems most couples either want a wedding planner to work on everything with them, or they just want a coordination team to make sure all their hard work goes smoothly on the wedding day. However, the look and feel of a wedding or event is extremely important. Before guests taste an appetizer or order a cocktail, they experience the atmosphere. They see the table linens, the flowers, the candles and lighting, and all of that is what sets the tone for the entire evening. Sometimes I think couples are concerned design services are only for high budget weddings, but that is not the case. We work with a huge variety of budgets and styles.

What is one piece of advice you would like to share with your clients?

Don’t get bogged down in the minute details! Focusing too heavily on every little thing will only slow down your planning progress and drive you crazy. The best way to feel like you have don’t have to be on top of every detail (aside from hiring a planner!) is to make sure you choose qualified, professional vendors. By hiring reputable businesses, you’re able to relax and trust that their expertise will guide you in the right direction and ensure you have all you need for your celebration. 

What is your most memorable moment with a couple?

One of my most memorable experiences was with a couple from three years ago. It was my first same-gender wedding, and I was honored to work with them. They were so calm throughout the whole planning process, while also being extremely cognizant of the meaning behind everything they chose for their wedding day. They were very thoughtful.

The venue was Felt Mansion in Holland, and they chose the day of the summer solstice to be married. In fact, their entire event design, which spanned all three floors of the main house, was inspired by the sun and the solstice. It was a real treat for me to design, in addition to being my first event at Felt (now one of my favorite venues). I really bonded with these ladies, and I spent a good portion of the wedding morning sitting with them while they began hair and makeup.

The real special moment came when I took them into the ballroom once it was all decorated, the tables were set, and the candles were lit. Tears came to their eyes, and mine, as I watched them walk through the space, taking in each detail and design element. In that moment it all clicked…..the venue, the design, the work, and most of all, their love for each other as expressed in all these personal touches. It wasn’t just a pretty room, but rather it represented the couple and their love for each other. That reaction is what I hope all my clients experience on their day.